Imam Hossein University Budget and Finance Strategic Research 2717-1809 3 2 2022 10 23 Identifying and Prioritizing the Effective Factors on the Marketing of Partnership Bonds with a Mixed Marketing Approach Using the Fuzzy Vicor Method. Identifying and Prioritizing the Effective Factors on the Marketing of Partnership Bonds with a Mixed Marketing Approach Using the Fuzzy Vicor Method. 151 185 207622 FA Mohammad Reza Hazeri Yazdi Corresponding author: Imam Hossein University. Tehran. Iran 0000-0003-3084-0134 Mohammad Reza Hazeri Yazdi Imam Hossein University. Tehran. Iran 0000-0003-1595-5099 Ali Eslamjoo Researcher, Faculty of Management and Economics, Imam Hussein University of Technology 0000-0002-9655-8476 Journal Article 2022 07 27 One of the ways to finance government and companies is to use partnership bonds. One of the main challenges and reasons for the failure of issuing various types of securities, including partnership bonds, in different periods is the inappropriate marketing of these bonds. Therefore, in this research, identifying and prioritizing the effective factors on the marketing of partnership bonds with a mixed marketing approach is done. The method of conducting the research is the Delphi method, and the data collection tool is the interview and questionnaire. The statistical population of this research includes financial and marketing experts, and the research sampling method is a judgmental method.At the beginning of the research, by using library studies and holding brainstorming sessions (brainstorming) and interviewing experts, 9 effective factors were identified under the three criteria of causal conditions, intervening conditions and background conditions and were classified in the form of a questionnaire, and then by distributing the questionnaire in two The stage was prepared by the Delphi method from 14 financial and marketing experts to confirm and the importance of each of the effective factors of bond marketing, and at the end, these effective factors were prioritized using the Fuzzy Vicor method. According to the final findings of the research, the importance of factors affecting the marketing of partnership bonds with a mixed marketing approach, respectively, according to the criteria of causal conditions: price, product, place (distribution) and promotion (promotion), according to the criteria of intervening conditions: physical evidence (transparency and supervision), process (policy) and manpower and according to background conditions (platform): characteristics and mental concepts. One of the ways to finance government and companies is to use partnership bonds. One of the main challenges and reasons for the failure of issuing various types of securities, including partnership bonds, in different periods is the inappropriate marketing of these bonds. Therefore, in this research, identifying and prioritizing the effective factors on the marketing of partnership bonds with a mixed marketing approach is done. The method of conducting the research is the Delphi method, and the data collection tool is the interview and questionnaire. The statistical population of this research includes financial and marketing experts, and the research sampling method is a judgmental method.At the beginning of the research, by using library studies and holding brainstorming sessions (brainstorming) and interviewing experts, 9 effective factors were identified under the three criteria of causal conditions, intervening conditions and background conditions and were classified in the form of a questionnaire, and then by distributing the questionnaire in two The stage was prepared by the Delphi method from 14 financial and marketing experts to confirm and the importance of each of the effective factors of bond marketing, and at the end, these effective factors were prioritized using the Fuzzy Vicor method. According to the final findings of the research, the importance of factors affecting the marketing of partnership bonds with a mixed marketing approach, respectively, according to the criteria of causal conditions: price, product, place (distribution) and promotion (promotion), according to the criteria of intervening conditions: physical evidence (transparency and supervision), process (policy) and manpower and according to background conditions (platform): characteristics and mental concepts. https://fbarj.ihu.ac.ir/article_207622_364f7e01c3303fc68356d7d061ac5fd0.pdf