خجسته، نازنین؛ چیرانی، ابراهیم؛ شبگو منصف، سید محمود و شاهرودی، کامبیز (1400). اثرات تبلیغات در شبکه‌های اجتماعی بر تأمین مالی شرکت‌های کوچک و متوسط. اقتصاد مالی، 15(54)، 180-161.
رضایی دولت‌آبادی، حسین؛ امیری عقدایی، سید فتح‌الله؛ رفعت، بتول و ایزدی، فاطمه (1393). تأثیرپذیری رابطۀ ساختار سرمایه و عملکرد مالی شرکت‌ها از رقابت بازار محصول و نوع استراتژی کسب‌وکار شرکت‌ها. راهبرد مدیریت مالی، 2(1)، 58-39.
نیک‌بخت، محمدرضا؛ صابر ماهانی، معصومه و دلدار، مصطفی (1398). بررسی تأثیر تمرکز بر مشتری بر ساختار سرمایه و سررسید بدهی. مجله دانش حسابداری، 10(1)، 65-39.
وظیفه‌دوست، حسین؛ بوداقی خواجه نوبر، حسین و عبدلی، مریم (1396). بررسی تأثیر استراتژی‌های بازاریابی رابطه‌مند بر رضایت‌مندی مشتریان و وفاداری مشتریان بانک انصار. پژوهش‌های مدیریت راهبردی، 23(66)، 165-143.
یزدان‌شناس، مهدی؛ بهبهانی‌نیا، پریسا سادات و ولی‌زاده لاریجانی، اعظم (1395). اثر کارایی مدیریت، اندازه و ساختار سرمایه بر ادراک از کیفیت خدمات و عملکرد بانک‌های پذیرفته شده در بورس اوراق بهادار تهران. پژوهش‌های تجربی حسابداری، 6(2)، 236-211.
Anderson, Eugene and Sanal K. Mazvancheryl. (2004). Customer Satisfaction and Shareholder Value. Journal of Marketing, 68 (October), 172–85.
Anderson, Eugene W., Claes Fornell, and Donald R. Lehmann. (1994). Customer Satisfaction, Market Share, and Profitability. Journal of Marketing, 58 (July), 53–66.
Bagwell, Kyle. (2007). The Economic Analysis of Advertising. Handbook of Industrial Organization, Volume 3, 1701-1844.
Boulding, William, Eunkyu Lee, and Richard Staelin. (1994). Marketing the Mix: Do Advertising, Promotions and Sales Force Activities Lead to Differentiation?. Journal of Marketing Research, 31 (May), 159-172.
Comanor, William S. and Thomas A. Wilson. (1967). Advertising, Market Structure and Performance. The Review of Economics and Statistics, 49, 423-40.
Fornell, Claes, Sunil Mithas, Forrest V. Morgeson III, and M.S. Krishnan. (2006). Customer Satisfaction and Stock Prices: High Returns, Low Risk. Journal of Marketing, 70 (January), 3-14.
Grullon, Gustava, George Kanatas and Piyush Kumar. (2006). The Impact of Capital Structure on Advertising Competition: An Empirical Study. Journal of Business, 79(6), 3101-3124.
Han, J. K., Kim, N., Srivastava, R. K. (1998). Market orientation and organizational performance:Is innovation a missing link?. Journal of Marketing, 62(4), 30–45.
Homburg, Christian, and Ruth M. Stock. (2004). The Link between Salespeople's Job Satisfaction and Customer Satisfaction in a Business-to-Business Context: A Dyadic Analysis. Journal of the Academy of Marketing Science, 32(2), 144-158.
Joshi, Amit, and Dominique M. Hanssens. (2010). The Direct and Indirect Effects of Advertising Spending on Firm Value. Journal of Marketing, 74 (January), 20-33.
Luo, Xeuming and C.B. Bhattacharya. (2006). Corporate Social Responsibility, Customer Satisfaction, and Market Value. Journal of Marketing, 70 (October), 1-19.
Luo, Xeuming and Christian Homburg. (2007). Neglected Outcomes of Customer Satisfaction. Journal of Marketing, 71 (April), 133-149.
McAlister, Leigh, Raji Srinivasan, and MinChung Kim. (2007). Advertising, Research and Development, and Systematic Risk of the Firm. Journal of Marketing, 71 (January), 35–48.
Mittal, Vikas and Wagner A Kamakura. (2001). Satisfaction, Repurchase Intent, Repurchase Behavior: Investigating the Moderating Effects of Customer Characteristics. Journal of Marketing Research, 38 (Febuary), 131-142.
Modigliani, F. and Miller, M.H. (1963) Corporate Income Taxes and the Cost of Capital: A Correction. American Economic Review, 53, 433-443.
Molla, M.I. and Rahaman, M.K.B. (2022). Effect of advertising spending on operating and market performance of banks: empirical evidence from Bangladesh. Asian Journal of Accounting Research, Vol. 7 No. 1, 97-110.
Narasimhan, Om, Surendra Rajiv, and Shantanu Dutta. (2006). Absorptive Capacity in High-Technology Markets: The Competitive Advantage of the Haves. Marketing Science, 25(5), 510-524.
Phillips, Gordon M. (1995). Increased Debt and Industry Product Markets: An Empirical Analysis. Journal of Financial Economics, 37(2), 189-238.
Sadeghi Shahdani, M., Chavoshi, K., & Mohseni, H. (2012). Determining the Relationship between Market Structure and Capital Structure in Tehran Stock Exchange. Journal of Economic Modeling Research, 3(9), 21-50.
Seiders, Kathleen, Glenn B. Voss, Dhruv Grewal, and Andrea L. Godfrey. (2005). Do Satisfied Customers Buy More? Examining the Moderating Influences in a Retail Context. Journal of Marketing, 69 (October), 26-43.
Sharpe, Steven A. (1994). Financial Market Imperfections, Firm Leverage, and the Cyclicality of Employment. The American Economic Review, 84(4),1060-1074.
Shumway, Tyler. (2001). Forecasting Bankruptcy More Accurately: A Simple Hazard Model. Journal of Business, 74(1), 101-124.
Song, Reo & Vadakkepatt, Gautham & Lehmann, Donald. (2015). The Impact of Capital Structure on Marketing Effort and Customer Satisfaction.
Srivastava, Rajenda K., Tasadduq A. Shervani, and Liam Fahey. (1998). Market-Based Assets and Shareholder Value: A Framework for Analysis. Journal of Marketing, 62 (January), 2-18.
Tuli, Kapil and Sundar Bharadwaj. (2009). Customer Satisfaction and Stock Returns Risk. Journal of Marketing, 73 (December), 184-197.
Wies, S., Hoffmann, A.O., Aspara, I.J. and Pennings, J.M. (2019). Can advertising investments counter the negative impact of shareholder complaints on firm value?. Journal of Marketing, 83(4), 58-80.
)
