تحلیل عوامل موثر بر قصد افراد در کسب ثروت با تاکید بر جنبه های روانشناختی و اجتماعی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار گروه حسابداری، دانشگاه حضرت معصومه (س)، قم، ایران

2 دانش‌آموخته مدیریت بازرگانی، دانشگاه آزاد اسلامی، سنندج، ایران

چکیده

ادراک افراد از ثروت و ثروتمندان نقش مهمی در تلاش آنان برای یافتن شغل، کسب درآمد و ثروتمند شدن دارد. در همین راستا، این پژوهش تلاش دارد عوامل موثر بر قصد افراد در کسب ثروت با تاکید بر جنبه‌های روانشناختی و اجتماعی را مورد مطالعه قرار دهد. به‌لحاظ روش، پژوهش حاضر توصیفی-همبستگی و از نوع مدل‌یابی معادلات ساختاری است. جامعه آماری پژوهش حاضر افراد بالای 18 سال شهر تهران بود و حجم نمونه آماری نیز 385 نفر تعیین شد. داده‌های مورد نیاز از طریق پرسشنامه بسته و در قالب طیف لیکرت پنج گزینه‌ای گردآوری شده است. تجزیه‌وتحلیل داده‌های پژوهش با استفاده از مدل‌یابی معادلات ساختاری انجام شده است. بنابر یافته‌های این پژوهش متغیرهای ادراک صریح و ضمنی نسبت به اشخاص ثروتمند بر سه متغیر ادراک از ثروت، کنترل رفتاری و قصد کسب درآمد اثر مثبت و معناداری دارند. همچنین دو متغیر ادراک از ثروت و کنترل رفتاری بر قصد کسب درآمد اثر مثبت و معناداری دارند. درنهایت متغیر انگیزه کسب ثروت بر رابطه بین چهار متغیر (ادراک صریح افراد نسبت به اشخاص ثروتمند، ادراک ضمنی افراد نسبت به اشخاص ثروتمند، ادراک از ثروت و کنترل رفتاری) با متغیر قصد کسب درآمد دارای اثر تعدیلی است. درکل، یافته‌ها نشان دادند که ثروت و درآمد شهروندان می‌تواند نقش مهمی در توسعه اقتصادی و اجتماعی کشور داشته باشد.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

The Factors Affecting People's Intention to Get Wealth with Emphasis on Psychological and Social Aspects

نویسندگان [English]

  • Mohammad Nazaripour 1
  • babak zakizadeh 2
1 Assistant Professor, Department of Accounting, Hazrat Masoumeh University, Qom, Iran
2 Studied Business Administration, Islamic Azad University, Sanandaj, Iran
چکیده [English]

People's perception of the wealth and the rich plays a key role in their efforts to work, earn and become rich. In this regard, we are attempting to investigate the factors affecting on people's intention to get wealth with emphasis on psychological and social aspects. In terms of the method, this study is descriptive-correlation and structural equation modeling. The population of this study is adults over 18 in Tehran and the statistical sample size is 385 people. The required data was collected through a closed questionnaire in the form of a five-point Likert scale. Research data has been analyzed using structural modelling. According to the research findings, the variables of explicit perception of the rich and implicit perceptions of the rich have a significant positive effect on the three variables of perceptions of wealth, individual behavioral control and intention to make money. Moreover, the two variables of perceptions of wealth and behavioral control positively affect the intention to make money. Finally, the variable of motivation to build wealth has a moderating effect on the relationship between four variables (explicit perception of the rich, implicit perception of the rich, perception of wealth and individual behavioral control) with the intention to make. In general, the findings showed that the wealth and income of citizens can play a vital role in the economic and social development of the country.

کلیدواژه‌ها [English]

  • Motivation of Wealth
  • Intention to Make Money
  • Perception of Wealth
  • Perception of the Rich
  • Individual Behavioral Control

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